Livestream is the next big thing in social media marketing. Lively streaming technology allows users from around the world to live stream events to multiple locations at the same time. Livestream is akin to watching a sport event in real time from your home, but without the cheering and loud noises. Livestream has the ability to amplify an event attending by hundreds to the millions, to link international offices, and to reach viewers of incredible scope for major fashion shows, product launches, or even exclusive behind-the-scenes fan releases.
There are many options available on the market for Livestream, from proprietary systems provided by service providers like AT&T U-verse and Verizon FiOS to simple browser add-ons like WebRTC for Firefox, Google Chrome, Opera, Safari and others. But if you really want to get the most out of Livestream, you need to know the basics and start thinking about how you can maximize your Livestream experience. The basics of Livestream are fairly simple: it’s a way to live stream events directly to your computer. Depending on your Internet Service Provider, that might mean your television or high-speed Internet connection, or simply your Internet access. Once your Livestream receiver is installed, you simply plug it in, select your area where the event is being held, and Livestream will do the rest. It may also be beneficial to Livestream on multiple devices.
One of the biggest trends in Livestream is Chinese brands, particularly ZTE, Cool Bananas, and TCL. These brands have become incredibly popular with Chinese Internet users, not only because they are cool looking and trendy, but also because of the wide range of features they offer. Chinese brands help to make Livestream more accessible to a broader range of customers, as many people who live outside China may not be able to afford subscriptions to pay-per-view services. It’s partially due to this that brands like ZTE and Cool Bananas are starting to make a name for themselves in the Livestream community.
A relatively new addition to the Livestream arsenal is influencers. Influencers, also known as social media “influencers,” are individuals with large influence over their communities, who use Livestream as a platform to discuss topics with their followers. Because influencers are individuals who have an impact on their communities, they can sometimes command higher fees from Livestream than traditional celebrities, who can appeal to a larger audience on their own terms. As the Livestream roster grows and more brands are integrated into its offerings, however, influencers are proving to be an excellent choice for anyone looking to monetize their fan base through Livestream.
The next few years will see major shifts in the way that Livestream functions. After growing in popularity due to high profile endorsements by celebrities like Chris Brown and Miley Cyrus, brands that previously ignored Livestream will now find that hosting events on the service can lead to significant licensing fees. This also means that Livestream can serve as a great way for smaller brands to increase exposure, without incurring the high costs of licensing. The best brands using Livestream in this manner may even emerge as winners on the social media scene, helping to elevate the status of their brands and turn Livestream into a real business opportunity instead of just a popular novelty.
But for now, at least, Livestream seems to be providing something that no other platform is able to do: attracting brands and audiences that aren’t necessarily located within the United States or Canada. Livestream provides a way for international fans to interact with their favorite sports teams and performers. For users, it offers the chance to access content from any part of the world, without the hassle of having to travel or dealing with language barriers. All of this makes Livestream a unique opportunity for businesses and brands to get closer to their consumers in an environment that truly feels like home.