Connect with People Through the Art of Sending Messages and Packages
When it comes to connecting with people through the postal service, direct mail services in Tampa are a great way to go about doing it. You could even reach people who had a touchpoint with your business elsewhere by using methods like direct mail remarketing in Tampa. If you’re not convinced of the power of the post, there are other options, too, such as digital marketing in Tampa. For those with the budget, both approaches can be combined with digital marketing mailers in Tampa.
When it comes to creating attention-grabbing pieces to send through the postal service, there are many options. Of course, you’re limited to relatively lightweight items to keep costs down. When people think of direct mail services in Tampa, they generally think of paper products.
There are several reasons that paper is a wonderful thing to use when sending out bulk items. For one, it’s relatively inexpensive. Yes, you could create custom-cut promotional materials made of thin aluminum sheets, and it would no doubt be attention-grabbing, but it would also be prohibitively expensive. And the postage cost would be significantly more.
When sending out bulk messages, the sheer volume of pieces – in the tens or hundreds of thousands, generally – requires that the per-unit cost of each piece be kept as low as possible. The savings you get from using paper instead of more expensive or durable materials, like mylar, will free up your budget for better uses, such as hiring the best graphic designers you can afford.
By having the budget to afford graphic designers and other resources to help promote your business and create wonderful products that will draw more people to your business, you’ll easily recognize the benefits of saving on your postage. This small, easy move could make incredible differences in your entire business operations. At the same time, you’re still also earning rewards from your promotional efforts through bulk post sending. People will receive your advertisements which will catch their eye, draw them in, and cause them to look further into your business. And voila! You’ve got yourself new, loyal customers who will contribute to your revenue earnings.
You’ll need to make sure your sent post will be intriguing enough that people will hold onto the items and find value in them. Create flyers with information that matters to your post recipients so they’ll keep referring to your items and will develop trust and loyalty to your brand. What great results just from a bulk post sendout!
When choosing the design for your bulk messaging, what will you prioritize? If you were able to save on your mass sendout by choosing paper products rather than bulk packages and could afford a graphic designer, will you make sure they focus on the appearance of your messaging? Or are you more focused on sharing clear information that will ultimately help your audience? Do you want to catch their eye to raise intrigue, or would you rather tell them your story with a text-heavy message? This is a critical debate that many businesses who send mass promotions through the post tend to experience. Is the design more important than the information?
Your graphic design on your sent items will serve a bit of a different purpose than art. Graphic design is in the service of commerce, rather than just being created for the sake of beauty or design itself. And with that thinking, one could argue that a design that leads to the desired action is far superior to a format of art that, although beautiful, does not result in the desired action.
Some people appreciate good design and fine art, and others don’t even notice it. In this case, the question becomes one of determining who, exactly, you are designing the item to be sent for. Is it for people who appreciate good design and a well-crafted piece of messaging? If yes, then it would be well advised to take care in crafting a design of a pleasing nature. If, however, the target is the sort of person who doesn’t really think about how things are designed and doesn’t see value in an excellent-looking piece of ink on paper, then it would be a wasted effort.
In this vein, it would be an interesting exercise to try to develop an anti-design, a piece of promotional material that is intentionally ugly and see if it works. But then again, nobody ever said the good graphic design had to be pretty. It could be argued that the main factor in determining whether or not a design is good or of quality is how effective it is. In that sense, an effective but somewhat unique design may be an excellent piece of design.
There are people, generally highly educated, who have opinions on this sort of thing, and there are artists who also have opinions. Still, sometimes you have to ask yourself when it comes to something as subjective as art and visual pleasantries, does education matter? Yes, education helps to judge art because there are, in fact, some quantifiable, objective elements that determine whether or not a design is good. That’s because quality and personal preference are not the same things.
Thinking about all of this while retrieving the many paper items from the mailbox might be a bit too much to ponder. Still, it’s better than thinking about the bills hiding under those unsolicited pieces of bulk distribution.
Like you, your consumer needs something to distract them and pull their attention away from big questions like art vs. design, and so on. As they reach into their mailbox, they will also cringe at their many bills in there. Then they’ll find coupons, blessed coupons! They’ll recall how they’re trying to eat healthy, so may skip looking at the fast food chains before seeing your coupon booklet for your healthy salad bar, for example. Why? Because that piece of postage resonates with them. Now, you and your newly hired graphic designer) can sit back and smile because you’ve reached someone miles away and spoken to them through your anonymous promotional item.
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